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RADIO GETS RESULTS
The one thing no consumer
has enough of is time. With so much crammed into their hectic schedules,
people simply do not have the luxury of devoting time to things
such as comparison-shopping. Time-starved Americans need access
to on-the-fly information. The challenge for the modern advertiser
is to reach these on-the go consumers, a challenge that is increasingly
difficult for newspaper and home-based television to overcome.
 NEWSPAPER
In general, newspaper circulation has been declining since the end
of World War II, and the amount of time readers spend with their
papers is slipping as well. In most markets, circulation is less
than 50 percent of all households. The newspaper provides information
once consumers decide to buy, but it does not build brand awareness
or create product demand. Newspaper advertising thus works mainly
for comparing prices.
Radio reaches consumers on the go, providing the greatest "purchase
proximity" of all major media. This allows you to influence
customers closer to the point of purchase when they are most receptive
to critical marketing information. The success of your marketing
strategy depends greatly on how you reach and motivate your customers
before their decision to purchase has been made.
 TELEVISION
Almost all television viewing takes place in the home, making it
extremely unlikely that television advertising will influence consumers
close to the point of purchase. Cable systems audiences are fragmented
among dozens - even hundreds - of channels. The average system brings
its viewers 62 channel choices. In addition, competition from satellite
TV has forced operators to offer extended digital-cable service,
which means even more viewing options and further fragmented audiences.
When a commercial does come on, many viewers go surfing. They jump
from channel to channel to avoid the commercials, or simply walk
away from the television and head to the refrigerator for a refreshment.
Furthermore, New Personal Video recorders make it even easier to
dodge the television ads, giving consumers the power to skip over
commercials, even during live broadcasts.
Listeners love their Radio. Starting with the first notes that emerge
from the clock Radio in the morning and continuing all day. Americans
devote more of the day to Radio listening than to any other medium.
In fact, the average consumer spends most of their 6 a.m. to 6 p.m.
media time, with Radio.
 RADIO!!!
Radio Delivers
Reach and Frequency (R&F) - An industry-accepted method of judging
the potential effectiveness of a Radio advertising schedule. R&F
reflects "how many" people have heard a commercial and
"how often" the average listener heard it. Both of the
components (reach and frequency) are crucial for a successful Radio
campaign.
Reach -Each person reached is counted only once regardless of how
many times he or she is exposed to a given schedule.
Frequency - The average number of times a person in the target audience
is exposed to a given schedule.
Influencing customers
with on-the-fly information closer to the point of purchase, what
medium can deliver it? Radio!!! Radio reaches 63 percent of adults
age 25- 54 within one hour of making their largest purchase of the
day. With radio, you can create a highly focused campaign, specific
for consumers who are most likely to purchase your products and
services. Radio's enables you to identify, reach, and motivate your
best target customers with pinpoint accuracy, efficiency, and minimum
waste. Advertisers, who recognized the power of Radio, trust Radio
as their exclusive advertising choice.
People do not get tired
of listening to Radio. In cars, at work, at home, remember: Every
minute consumers spend tuned in to Radio programming, is another
chance for your marketing message to reach its target audience!
Use Radio to build the
reach and frequency necessary, to demographically target your best
customers effectively … with far greater results!
RADIO GETS RESULTS
For information about
advertising on the wyomingradio.com web site or on our radio station
please contact: Sales 307-265-1984 or mtrushmore@mrbradio.com
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218 N Wolcott Casper, WY
1.307.265.1984
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